Pop-up shops help fashion brands pop
By CHELSEA OLIVERA | March 7, 2014As consumers continue to build resistance to traditional advertising in response to the excess advertising clutter that plagues public and private spaces, fashion brands have proceeded to devise innovative guerrilla marketing tactics aimed not only at capturing attention and creating positive word-of-mouth advertising, but at drawing this positive buzz into the realm of social media, where messages not only have the potential to reach an infinite number of target consumers, but can reach them in a matter of seconds.


