Innovative album releases are spectacles for fans
By MARCIA ZIMMERMAN | April 21, 2016Artists used to drop albums the same way every time: They would announce a new album in the works, promote it and release it on a set date. Yet, since album releases at their essence are all about marketing and lining up as many people as possible to buy the album, artists and their labels have been getting more and more creative in terms of how they present and release new work.


















