Hopkins alumna Ganz talks TV, social media
(09/18/14 4:44pm)
ABC Family is one of the only networks to fully integrate social campaigns in on-air, digital, press and print media, so it goes without saying that it has an amazing marketing and social media team — we’ve all watched Pretty Little Liars and noticed that hashtags appear mid-episode in the corner of the screen (#TheBetrAyl, #TobysBack and most recently, #RIPMona). But did you know that one of the key players in ABC Family’s marketing strategy is a Hopkins alumna?