Media label highlights Asian talent in the U.S.
88rising, the hybrid record label/all around media company dedicated to launching Asian artists, began its first company venture into North America with its 88 Degrees & Rising Tour. The tour kicked off on Sept. 22 at the Los Angeles State Historic Park with the Head in the Clouds Festival, a large-scale affair which showed off 88rising’s diverse and rapidly growing roster of artists. Headliners included Rich Brian, Joji and Higher Brothers. But many others, like Japanese rapper KOHH, Indonesian singer Niki, Korean rapper Zion. T, musician Sen Morimoto and South Korean rapper Keith Ape also performed, with surprise guest Anderson .Paak. The tour will continue on to 18 other cities in North America.