2008 Woodie Awards
Marketing class creates ad campaign for Navy
Issue date: 4/10/08
Members of Kendrick's course are competing with six advertising classes from other universities to create the most successful campaign for the Navy. They will be judged on the interest and results of this project. The winning class is given the opportunity to present their campaign to the Navy at the Pentagon.
Whether or not they win, students in the course have already gained valuable experience in various factors that go into the field of marketing. Kendrick said that by essentially turning the classroom into an advertising firm, students were able to get a real-life look at how different departments work in harmony. "Throughout the course, students gain first-hand experience in their department, but through updates during class, are exposed to the successes and challenges faced by other departments."
Senior Stephanie Carr, co-manager of the Strategy & Implementation Department, echoed Kendrick: "This is my first real experience with business and planning events. I've realized how much work and communication is involved in planning events and coordinating all the parts of an integrated marketing campaign."
The final event of the campaign will feature an address from a Navy physician and will provide students with the chance to speak with a recruiter and find out more about the program.
Whether or not they win, students in the course have already gained valuable experience in various factors that go into the field of marketing. Kendrick said that by essentially turning the classroom into an advertising firm, students were able to get a real-life look at how different departments work in harmony. "Throughout the course, students gain first-hand experience in their department, but through updates during class, are exposed to the successes and challenges faced by other departments."
Senior Stephanie Carr, co-manager of the Strategy & Implementation Department, echoed Kendrick: "This is my first real experience with business and planning events. I've realized how much work and communication is involved in planning events and coordinating all the parts of an integrated marketing campaign."
The final event of the campaign will feature an address from a Navy physician and will provide students with the chance to speak with a recruiter and find out more about the program.
Viewing Comments 1 - 1 of 1
ItsMoreThanAUniform
posted 4/11/08 @ 10:49 AM EST
Just wanted to let you know that the speaker event will be held on April 16th at 6 PM in Remsen 101. There will be food, a raffle, and Navy representatives to tell you more about this great scholarship opportunity. (Continued…)
Post a Comment