The Swedest thing: Scandinavian fashion
Hop Couture
Now, coats and baggy pants aside, Sweden has several well-known exports that all fashion-conscious men and women should be aware of. First and most importantly, the largely popular and expansive clothing store Hennes and Mauritz has basically immersed the Western world in Swedish fashion. Recognize the name? The store operates as H&M. By continuously bringing in hip, stylish clothing at extremely affordable prices, H&M has been able to secure a spot in the heart of today's teens and young adults. A small stroll around their store will open your eyes to a different style of clothing and design.
Furthermore, Sweden's premiere luxury brand export bears the name Johan Lindeberg, the designer who, exactly 10 years ago, left the clothing company Diesel to create his own more upscale and chic label. His brand operates under the name J.Lindeberg, or JL, and recently released an admirable fall lineup. He took the opportunity to experiment with high waist lines, mesh sweaters, long shirts, wide-bottomed pants and great dragging overcoats - all with fantastic success.
And of course, on a less fashion-related note, the famous blue and yellow department store that we college students love so much originates in Sweden. The privately owned Ikea is the headliner of affordable modern architecture and design, with its expansive stores, which carry everything from beds and couches, to the mugs and plates sitting on your coffee table. Ikea, like H&M, has benefited from its innovative and fresh designs, rendering itself a household name that parallels sophisticated interior design.
Whether you find the Swedish fashion scene irresistible or not, it is important to recognize the theme here. All of the glossy images of men and women we see must originate from some place. Sometimes it is the inspiration from the designer's native land or the designer's interpretation of a foreign land that results in the style. And other times, it is from necessity. Rainy British weather resulted in the long overcoats and trenches that Burberry embosses on their posters; Russia's Siberian temperatures inspired the large wool coats and furs that are popular within the hip-hop music scene. Wherever you look to for fashion and inspiration, find the look that fits you best. Though it is good to carry a breadth of styles, wearing those that don't fit your body or style will never make you look your best. Find your style, keep to it and experiment within it.
Furthermore, Sweden's premiere luxury brand export bears the name Johan Lindeberg, the designer who, exactly 10 years ago, left the clothing company Diesel to create his own more upscale and chic label. His brand operates under the name J.Lindeberg, or JL, and recently released an admirable fall lineup. He took the opportunity to experiment with high waist lines, mesh sweaters, long shirts, wide-bottomed pants and great dragging overcoats - all with fantastic success.
And of course, on a less fashion-related note, the famous blue and yellow department store that we college students love so much originates in Sweden. The privately owned Ikea is the headliner of affordable modern architecture and design, with its expansive stores, which carry everything from beds and couches, to the mugs and plates sitting on your coffee table. Ikea, like H&M, has benefited from its innovative and fresh designs, rendering itself a household name that parallels sophisticated interior design.
Whether you find the Swedish fashion scene irresistible or not, it is important to recognize the theme here. All of the glossy images of men and women we see must originate from some place. Sometimes it is the inspiration from the designer's native land or the designer's interpretation of a foreign land that results in the style. And other times, it is from necessity. Rainy British weather resulted in the long overcoats and trenches that Burberry embosses on their posters; Russia's Siberian temperatures inspired the large wool coats and furs that are popular within the hip-hop music scene. Wherever you look to for fashion and inspiration, find the look that fits you best. Though it is good to carry a breadth of styles, wearing those that don't fit your body or style will never make you look your best. Find your style, keep to it and experiment within it.
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brebdonera
posted 3/22/10 @ 8:36 AM EST
A friend of mine directed me here and I wanted to comment and thank you for all your hard work.
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