Abstract:
O ften there is an air of mystery surrounding the products we buy. Companies like to entice us with slick advertising messages that rarely provide much insight into the nature or even the purpose of their goods. This summer, Florida-based Miralus Healthcare took that method to a new extreme with a television advertising campaign so bizarrely uninformative that it actually worked....
Catherine Bullock
posted 2/11/07 @ 3:53 PM EST